“Because a gold, or platinum — or, better still, multiplatinum — record means financial success. These awards, given by the Recording Industry Association of America (RIAA), represent huge sales — 500,000 albums for gold, 1 million for platinum, 2 million or more for multiplatinum.” "We've gone platinum again in today's modern day"

Star Wars has become number one box office movie after ten years, gun violence and sales has increased rapidly, and Joy Division sales has multiplied today compared to New Order - why is that?